consumer tech brands apac
Which Consumer Tech Brands Actually Win APAC?
In 2024, regional brands captured 42% of APAC consumer-tech revenue, outpacing global rivals by 9 percentage points. This dominance stems from hyper-local product tweaks, influencer ecosystems and service networks that global giants find hard to replicate. The result is a market where Xiaomi, Oppo and Vivo win the hearts and