consumer tech brands
From $1,000 to $450: How Consumer Tech Brands Trim Brand Perception Costs by 55% on the 20th Anniversary List
55% of the brand perception cost drop comes from Chinese consumer tech brands taking 22 spots on the GTB 20th anniversary list of 216 companies. In practice that means a $1,000 perception budget can be trimmed to roughly $450, while delivering comparable specs for under $300. The 20th Anniversary